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BRITISH BIKES 1970 CASE STUDY
British Bikes 1970 are a British motorcycle restoration company. They provide quality parts (with advice), repairs, show-winning restorations and sales of complete Greeves motorcycles (originally made 1950s to early 1970s).
5XR developed the Britishbikes1970 strategy and branding. New Communications including an improved website, incorporated new themes, messages, and images, along with new social media profiles on Facebook and Instagram.
Industry
Engineering & Retail
Location
UK
Involvement
Diagnose & Analyse | Strategy | Marketing Communications | Sales Solutions | Iteration
Awards
Greeves Riders Association best bike restoration of 2024
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THE BRIEF
To develop a new brand strategy, differentiate the brand around its owner; Gary Bamford, and position the business around quality service, parts (with advice), repairs and restorations. Increase awareness, engagement, leads and sales, using an optimised website and social media.
The aim was to double sales in 2024.
Diagnose & Analyse
5XR analysed the vintage motorcycle market, identified issues, prioritised and resolved.
STRATEGY
5XR repositioned Britishbikes1970 around:
i) Its owner with his passion and enthusiasm for all things Greeves,
ii) Providing quality parts (with advice), repairs, show-winning restorations and sales of complete Greeves motorcycles
iii) And first for everything Greeves (motorsport).
An ambitious target to more than double sales in 2024 was achieved.
MARKETING COMMUNICATIONS
5XR has developed new brand communications, including an enhanced website, refreshed thematic messages, updated imagery, and expanded social media outreach through platforms such as Instagram and Facebook. These efforts aim to increase brand awareness, foster engagement, and drive sales.
OPTIMISE
To stay ahead of the curve, CSJ and 5XR continue to undertake market research, track customer perception and competitor activity, including new market entrants. We analyse sales data, web analytics, then optimise and iterate everything from strategy through to marketing communications to increase leads and accelerate business growth.
‘‘5XR identified our issues, improved strategy and developed new target markets. FrOM STRATEGY TO communications they helpED us to increase our sales by nearly 10X over 2 years’’.
— Carolin Rossa, FOUNDER, CAROLIN STONE JEWELLERY.
LET’s GROW YOUR
BUSINESS TOGETHER.
Contact us for a free no obligatory 30-min strategy call.