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Carolin stone jewellery CASE STUDY
Carolin Stone Jewellery was a start-up operating in the fragmented and competitive jewellery market.
5XR identified a new target market, developed a focused strategy, and differentiated the brand using social media campaigns combined with PR and website marketing. Leads and sales increased by nearly 10X over 2 years.
Industry
Retail
Location
UK, Germany
Involvement
Diagnose & Analyse | Strategy | Marketing Communications | Sales Solutions | Optimise
Awards
Longlisted for ‘website of the year – brand’ at Dezeen Awards 2021
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THE BRIEF
The brief was to identify a new target market, develop a focused strategy, and differentiate the brand using communications to increase leads and sales.
Diagnose & Analyse
5XR analysed 30 of the existing and potential competitors, reviewed uncontrollable factors (social, legal, economic, political, technological and environmental) and wrote contingency and scenario plans. 5XR undertook customer perception analysis and created customer profiles for each target group.
STRATEGY
5XR identified a new market space for hidden inner strength jewellery as well as developed and implemented a B2B and a B2C strategy.
MARKETING COMMUNICATIONS
5XR developed a new brand and communication plan including a Marketing Calendar covering social media campaigns combined with search, PR and website marketing. Check Carolin Stone Jewellery Instagram account here.
SALES SOLUTIONS
Developed a new product development plan, go-to-market plan and sales aids. Developed sales collateral including Look Books for B2C and B2B channels. Check the pdf e-brochure here.
OPTIMISE
To stay ahead of the curve, CSJ and 5XR continue to undertake market research, track customer perception and competitor activity, including new market entrants. We analyse sales data, web analytics, then optimise and iterate everything from strategy through to marketing communications to increase leads and accelerate business growth.
‘‘5XR identified our issues, improved strategy and developed new target markets. FrOM STRATEGY TO communications they helpED us to increase our sales by nearly 10X over 2 years’’.
— Carolin Rossa, FOUNDER, CAROLIN STONE JEWELLERY.
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