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Greeves Motorsport CASE STUDY
Greeves Motorsport Ltd was set up in late 2022 act as a central hub for owners and followers of Greeves motorcycles. In 2024 it was decided to set up a website that includes updates on competitions, advice and links for spares, repairs and restoration assistance.
It celebrates the passion and heritage of Greeves motorcycles in motorsport and promotes the Dave Harper Greeves Championship.
In 2024 5XR helped Greeves motorsport position itself as the number 1 place for all things Greeves motorsport.
Industry
Engineering & Retail
Location
UK
Involvement
Diagnose & Analyse | Strategy | Marketing Communications | Iteration
Visit
THE BRIEF
To develop a new brand strategy for Greeves motorsport, and position as the place to go for Vintage motorcycle competition. Also to increase awareness, and engagement amongst owners and interested parties. Then help develop a stronger community, using an optimised website and social media.
Diagnose & Analyse
5XR analysed the vintage motorcycle market for Greeves motorsport, We discussed the issues with major stakeholders globally, identified issues, prioritised solutions and a strategic and comms plan.
STRATEGY
5XR repositioned and branded Greeves Motorsport around the Dave Harper Greeves Championship. 5XR developed a strategy to build awareness and engagement.
MARKETING COMMUNICATIONS
5XR developed new brand communications for Greeves Motorsport including a new website, new themes, messages and images and social media including Instagram and Facebook to increase awareness, and engagement.
‘‘5XR identified our issues, improved strategy and developed new target markets. FrOM STRATEGY TO communications they helpED us to increase our sales by nearly 10X over 2 years’’.
— Carolin Rossa, FOUNDER, CAROLIN STONE JEWELLERY.
LET’s GROW YOUR
BUSINESS TOGETHER.
Contact us for a free no obligatory 30-min strategy call.