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MY TURN MANAGEMENT CASE STUDY
My Turn Management is an influencer talent agency that has redefined the modelling industry. We have helped them on their journey transforming social media modelling and boosting brand exposure.
Through unique content and comms strategy, we helped triple engagement for the agency, increase social media following by over 800% and secure collaboration with high-profile companies, such as Pretty Little Thing and Fashion Nova.
Industry
Influencer & Talent Management
Location
UK
Involvement
Diagnose & Analyse | Strategy | Marketing Communications including Content Strategy and Paid Ads | Optimise
THE BRIEF
Redesign and optimise the Instagram page, create a unique social media strategy and campaign in order to increase awareness, traffic and engagement. We also needed to work on content strategy for each individual model in the My Turn Management (MTM) roster. Our goal was to help break into the Instagram and TikTok algorithm to secure new, high-level collaborations.
The target was to double social media engagement and triple followers.
Diagnose & Analyse
5XR analysed the social media profiles of MTM as well as all of its models. We then did a competitor research to see what other agencies were doing well and what we can do to overtake them. To finish our analysis, we compiled a list of high-profile leads that would be able to collaborate with the models.
STRATEGY
5XR tripled Instagram engagement by analysing social media trends. We then set up multiple photo shoots with high-level directors to get quality and unique content. Once we had the content, our creative strategists edited it in line with their analysis of the algorithm. After the content had been pushed out, we ran an organic campaign to increase organic traffic, followed by a Facebook Ad campaign to create a digital buzz surrounding My Turn Management.
5XR increased Instagram followers of the models by over 800% each by creating a unique content handbook. This gave a guideline as to what the algorithm was looking for and how to create content that looked amazing, but was still unique. We then designed an innovative content strategy for each model, based on their niche.
Finally, we reached out to high-level brands in the UK such as Pretty Little Thing, Fashion Nova and Oh Polly, which significantly boosted the exposure of both the models and the brands, allowing MTM’s models to reach Instagram explore pages.
MARKETING COMMUNICATIONS
5XR transformed MTM's social media presence by redesigning and optimizing its Instagram page and creating a tailored social media strategy to boost engagement and traffic.
After analyzing MTM’s and its models’ profiles, conducting competitor research, and identifying high-profile collaboration leads, 5XR implemented a multi-faceted approach. They organized professional photo shoots, crafted algorithm-optimized content, and provided models with a content handbook for consistent, standout visuals.
Through organic campaigns and a targeted Facebook Ad campaign, 5XR created a digital buzz that significantly increased visibility.
By collaborating with top brands like Pretty Little Thing, Fashion Nova, and Oh Polly, MTM’s models gained exposure on Instagram Explore pages, resulting in a tripling of engagement and an 800% increase in followers per model.
Brands we’ve collaborated with:
‘‘5XR has really worked wonders for my agency. From the increase in exposure and engagement, we’ve gained some really high-level models and collaborations. They really know how to use content strategy and Facebook ads to their advantage.’’
—My Turn Management.
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