< WORK
Quant Insight CASE STUDY
Quant Insight (Qi), a leading quantitative financial market analytics and trading insights provider, use AI to capture & quantify market data, extracting unique pricing signals.
5XR carried out customer perception analysis, improved website messaging and navigation, process mapped and simplified the sales process, and provided sales training to improve conversions.
Industry
Retail
Location
UK
Involvement
Diagnose & Analyse | Strategy | Marketing Communications | Sales Solutions | Optimise
Visit
THE BRIEF
Quant Insight (Qi) had established an edge over competitors using AI to capture & quantify market data, extracting unique pricing signals for financial clients. The company had grown quickly, was developing its strategy and wanted assistance with website messaging and navigation, customer perception analysis and sales conversions.
Diagnose & Analyse
5XR benchmarked the Qi website against competitors and captured strengths and weaknesses. Proposed quick wins for improving website usability, call-to-action activity and client acquisition. Client feedback was undertaken to identify areas of improvement.
STRATEGY
5XR identified and prioritised key B2B markets and delivered high-level propositions for each audience.
MARKETING COMMUNICATIONS
5XR simplified benefit statements and standardised key messages to increase sales and improve the positioning of the business. Messages were intergrated across all sales collateral and communications, and a standard pitch pack was created with tailored messaging for each sector.
SALES SOLUTIONS
5XR created a sales aid covering the unique selling points and benefit statements for Qi to iterate and refine further. The sales process was mapped and areas for improving conversion were identified.
Optimise
5XR have established a great working relationship with Qi as the foundation to continually adapt, develop and support them in their endeavours to be the leading AI company for financial services.
‘‘5XR exceeded our expectations in all areas. They helped us obtain feedback from different clients, track competitorS and analyse new market entrants. They also provided great ADVICE ON strategy, comms and sales.’’
Mahmood Noorani, Founder, Quant Insight
LET’S GROW YOUR
BUSINESS TOGETHER.
Contact us for a free no obligatory 30-min strategy call.