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RAGS VINTAGE FASHION case study
Rags Vintage Clothing is a student-run vintage clothing store that aims to lead the market in sustainable and reworked vintage clothing. From initially selling on Depop to becoming the fastest growing store in Belfast, 5XR has helped Rags Vintage Clothing achieve the growth it needs.
Through website optimisation, an effective SEO strategy, and bolstering brand authority, 5XR was able to get Rags Vintage ranking Top 3 in its city and Top 10 nationwide for desired keywords.
Industry
Fashion Retail
Location
UK
Involvement
Diagnose & Analyse | Strategy | Marketing Communications including Content Strategy and Paid Ads | Optimise
https://www.instagram.com/ragsofficialvintage/?hl=en
THE BRIEF
Redesign and optimise the website, create a unique social media strategy and campaign to increase engagement and traffic. A separate focus was also placed on the local, in-person shop in order to drive local sales.
The aim was to double social media followers, double awareness, and rank Top 5 locally.
Diagnose & Analyse
5XR conducted a thorough SEO audit to address vital technical errors with the website, identified opportunities to create new content, and implemented strategies to boost website authority through quality blog posts and research. By analyzing top competitors locally and nationally, 5XR was able to create unique SEO-focused content strategies for both local and national audiences.
STRATEGY
5XR doubled website awareness by:
i) Fixing critical technical errors
ii) Developing and executing a tailored SEO strategy
iii) Conducting keyword and content research for the website
iv) Creating and updating over 40 website pages with optimized content
v) Securing over 50 backlinks through guest posting, blogging, and creating useful research
5XR tripled social media followers by:
i) Creating a unique social media strategy
ii) Optimising and redesigning existing content
iii) Detailed planning for new content
iv) A creative social media campaign, utilising the differences between Facebook, Google, and Instagram ads
MARKETING COMMUNICATIONS
Marketing communications efforts for Rags Vintage Clothing included the creation of a unique social media strategy and campaign that tripled social media followers, leveraging platform-specific ads and creative content planning to boost engagement and traffic.
Additionally, the team implemented an SEO-focused strategy, enhancing brand authority and search visibility through targeted blog posts, keyword optimization, guest contributions, and quality backlinks, leading to a 98% increase in search awareness within two weeks.
‘‘I was really impressed by the speed and impact of the results on my website. I’ve had customers already comment on the positive work done for the community through blog posts. Definitely would recommend to anyone looking to boost awareness and traffic, I did not expect these results in such a short time frame.’’
—Rithvik Gidwani, FOUNDER, RAGS VINTAGE CLOTHING.
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