SERVICES
Services to grow your business and drive revenueS.
Our range of strategic services, marketing communications and sales solutions helps in every stage of a company’s lifecycle, whether starting, growing or expanding.
MARKET ANALYSIS
Deep dive market and competitor analysis, including who are winning and why. Identify changing customer needs and find out how your customers perceive you.
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Financial objectives & metrics
Current-state strategy & business planning
Product fit with target markets
Value chain and Customer journey
Strengths, Weaknesses, Opportunities, Threats
Stakeholder analysis and internal communications
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Uncontrollable factors (external threats)
Competitors and how they compete
Who is winning and why?
Strengths, Weaknesses, Opportunities, Threats
Proposals to mitigate their activities
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Segmentation (grouping customer needs)
Changing customer needs (growth opportunities)
Customer feedback and perception analysis
Analyse performance and determine improvements
GROWTH STRATEGIES
We create, implement and optimise your strategy identifying your most profitable opportunities. We focus on who to target and how.
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Strategic planning (vision, objectives, unique selling point, etc)
Segments (target groups of similar needs)
Profitability analysis
Product & market development
Stakeholder analysis and channel relationships
B2B & B2C channel strategy
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Perceptual mapping and benchmarking
Developing a wining proposition
Product, price, channels, promotion, etc
MARKETING
COMMUNICATIONS
We optimise your website and social media, building awareness and increasing leads using standout themes, messages and images that engage and empower existing and potential customers to act.
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Communication plans
Business, brand and media planning
Marketing planning model (SOSTAC)
Sales planning & sales collateral
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Digital audit
Customer journey and usability (UX)
Website definition, design & build
Digital workplace solutions & portals
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Themes, messages & images
Planning & management
SCO (Search channel optimisation) combined with SEO (Search engine optimisation)Analytics and AB testing
SALES SOLUTIONS
We identify and prioritise targets and prospects, collaborate to improve sales skills, and create more impactful pitches, helping you close more deals and drive repeat business.
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Upskill sales teams
Sales training
Features and benefits
CRM & pipeline management
Closing
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Business development approach
Go to Market plan
Target Segments
Decision Making Unit and contact plans
Requesting referrals
Client feedback (customer perception analysis)
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Sales Collateral
Features and benefit statements
Elevator pitch
Open & closing questions
Negotiation
ITERATION
Continuously repeat the 5XR approach, rigorously analyse data and iterate each of the 5 steps to scale and accelerate your business.
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To stay ahead of the curve, speak to customers regularly, track competitors, analyse new market entrants, rigorously analyse your data, and A/B test strategies before rolling them out.